Residents across Europe have started to protest about the number of tourists coming to their cities and making normal life impossible for locals. Liverpool is nowhere near that level of visitor saturation yet but we want to explore now how we can initiate a relationship with tourist professionals in the city so that we can develop and deliver a different strategy that means we can both benefit from the employment the visitor economy brings as well as add value to each visitor to the city who wants to experience Liverpool first hand.

The 2021 Seminar Series will happen across three evenings. We had hoped to use three tourism-related locations: the Arena, Convention and Exhibition Centre, Kings Dock, the prestigious Hope Street Hotel, and the Anglican Cathedral but due to covid restrictions we will be holding all 3 seminars in one location and we are grateful to the owners and Principal of LMA in the Met Quarter. Times are as usual 5.45pm for registration and refreshments (LMA student classes finish at 5.30pm so please don’t arrive in the 10mins when the site will be very busy), 6.00pm start and 7.30pm finish. Registration is essential as we expect these seminars to reach covid-protocol capacity. International speakers will participate via Zoom but there will be a local panel at each seminar. These 2021 seminars will also be digital as well as in-person and so registration is essential so we can send a link to those who will follow the proceedings at home.

Seminar 1: Liverpool

Liverpool is the focus for our 1st seminar and we have various local personalities relating how they would host a visitor to the city region over a 48hr period. Amongst them are Frank Cottrell-Boyce, Ngunan Adamu, Jay Hynd, Jubeda Khatun.

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Seminar 2: Porto

Porto is the city choice of our 2nd seminar and our speaker is Ricardo Valente, City Councillor for Economy, Tourism and Commerce. The local panel will contain Cllr Harry Doyle, Cabinet Member for Culture and Visitor Economy and Laura Pye, Director National Museums Liverpool.

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Seminar 3: Copenhagen

Copenhagen will be the choice for our 3rd seminar and the speaker is Signe Jungersted, CEO and Founding Partner Group Nao. Local panellists include Mayor Joanne Anderson and Claire McColgan, Director Culture Liverpool.

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We invite everyone who can to make a donation to support the seminar series as we rely heavily on everyone’s generosity to make the seminars financially viable.